FOR IMMEDIATE RELEASE
Contact: Jennifer McDonnell
Vice President, Marketing & Communications
MountainView Hospital, Safe Kids & J.T. McWilliams Elementary School
Join to Boost Buckle Up Awareness
Las Vegas, Jan. 26, 2016 — MountainView Hospital, Safe Kids Clark County and J.T. McWilliams
Elementary School are joining forces to increase seat belt awareness and
to encourage elementary school children to adopt safer habits when they travel.
Children who arrived at J.T. McWilliams Elementary School properly seated
and buckled on Monday, Jan. 25, received a crisp one dollar bill. Each
“buck for a buckle” is a small reward for buckling up properly.
Safety specialists from MountainView Hospital and Safe Kids, as well as
student nurses from Touro University were on hand to offer education and
safety as children arrived at school.
The “buck for a buckle” campaign is the first step of a larger
initiative with the school to increase child car safety and pedestrian
safety at the school. Following the buckle campaign, MountainView Hospital,
in partnership with Safe Kids, will distribute booster seats to families
at the school on a first-come, first-served basis.
Additionally, MountainView and Safe Kids will conduct a pedestrian observation
survey at the school to see if pedestrians are abiding by marked cross
walks and if drivers are following road rules. Touro University students
will review the survey information and will brainstorm innovative ways
to improve pedestrian safety.
“This effort aligns with MountainView’s commitment to safety
and health in our community,” said Chris Mowan, MountainView Hospital
Chief Executive Officer. “We hope this campaign raises awareness
of the importance of child restraint safety and pedestrian safety in a
fun and interactive way for the students.”
The goals of the program are simple: increase overall occupant protection
for children ages 4 to 12, increase booster seat usage in children ages
4 to 8, to encourage all children 12 and younger to ride in the back seat
and to improve pedestrian safety around the school.
“Safe Kids Clark County is happy that we have been able to partner
with MountainView Hospital and J.T. McWilliams Elementary School to increase
safety awareness,” said Jeanne Marsala, RN, Safe Kids Clark County
Director and Injury Prevention Coordinator, Sunrise Children’s Hospital.
“We look forward to working with the students on safe riding practices
and how to improve pedestrian safety in their community.”
Currently, the Nevada law (NRS 484.474) states that a child must ride in
the appropriate child safety seat, for their height and weight, until
they are 6 years old and 60 lbs. The National Highway Traffic Safety Administration
recommends using a booster seat until the child is 8 years old, 80 pounds
and at least 4' 9" tall. Adult seat belts do not offer protection
until a person reaches those height, weight and age minimums.
Photo 1 Caption: Stacy Johnson (L), MountainView Hospital Trauma Manager, and Touro University
Nursing Students gather after completing the first day of the Buck for
a Buckle campaign at J.T. McWilliams Elementary School.
Photo 2 Caption: Stacy Johnson (L), MountainView Hospital Trauma Manager, talks with a
parent and student about proper buckle safety at J.T. McWilliams Elementary
School, during morning drop off.
About MountainView Hospital:
MountainView Hospital is a state-of-the-art, full-service medical facility
located in the heart of northwest Las Vegas, one of the fastest growing
areas in the Valley. With a dedicated and talented staff of employees
and outstanding physicians, MountainView Hospital is recognized for high
patient satisfaction and for providing quality and compassionate care
to our community since 1996. The hospital is a member of the respected
Sunrise Health System consisting of Sunrise Hospital, Sunrise Children’s
Hospital, Southern Hills Hospital and several surgery and diagnostic imaging
centers offering a complete range of specialized and technologically advanced
3100 N. Tenaya Way, Las Vegas, NV 89128
About Safe Kids:
Safe Kids activities are designed to help children ride safe year round.
Safe Kids works to prevent accidental childhood injury, the leading cause
of death and disability for children ages 1 to 14 under. Safe Kids (Clark
County) is a member of Safe Kids USA, a global network of organizations
dedicated to preventing accidental injury. Safe Kids was founded in 1993
and is led by Sunrise Children’s Hospital. For more information,
call Shelly Cochran
702.862.0165 and visit