FOR IMMEDIATE RELEASE
Contact: Jennifer McDonnell
Vice President, Marketing & Communications
MountainView Hospital, Safe Kids & J.T. McWilliams Elementary School Join to Boost Buckle Up Awareness
Las Vegas, Jan. 26, 2016 — MountainView Hospital, Safe Kids Clark County and J.T. McWilliams Elementary School are joining forces to increase seat belt awareness and to encourage elementary school children to adopt safer habits when they travel.
Children who arrived at J.T. McWilliams Elementary School properly seated and buckled on Monday, Jan. 25, received a crisp one dollar bill. Each “buck for a buckle” is a small reward for buckling up properly. Safety specialists from MountainView Hospital and Safe Kids, as well as student nurses from Touro University were on hand to offer education and safety as children arrived at school.
The “buck for a buckle” campaign is the first step of a larger initiative with the school to increase child car safety and pedestrian safety at the school. Following the buckle campaign, MountainView Hospital, in partnership with Safe Kids, will distribute booster seats to families at the school on a first-come, first-served basis.
Additionally, MountainView and Safe Kids will conduct a pedestrian observation survey at the school to see if pedestrians are abiding by marked cross walks and if drivers are following road rules. Touro University students will review the survey information and will brainstorm innovative ways to improve pedestrian safety.
“This effort aligns with MountainView’s commitment to safety and health in our community,” said Chris Mowan, MountainView Hospital Chief Executive Officer. “We hope this campaign raises awareness of the importance of child restraint safety and pedestrian safety in a fun and interactive way for the students.”
The goals of the program are simple: increase overall occupant protection for children ages 4 to 12, increase booster seat usage in children ages 4 to 8, to encourage all children 12 and younger to ride in the back seat and to improve pedestrian safety around the school.
“Safe Kids Clark County is happy that we have been able to partner with MountainView Hospital and J.T. McWilliams Elementary School to increase safety awareness,” said Jeanne Marsala, RN, Safe Kids Clark County Director and Injury Prevention Coordinator, Sunrise Children’s Hospital. “We look forward to working with the students on safe riding practices and how to improve pedestrian safety in their community.”
Currently, the Nevada law (NRS 484.474) states that a child must ride in the appropriate child safety seat, for their height and weight, until they are 6 years old and 60 lbs. The National Highway Traffic Safety Administration recommends using a booster seat until the child is 8 years old, 80 pounds and at least 4′ 9″ tall. Adult seat belts do not offer protection until a person reaches those height, weight and age minimums.
Photo 1 Caption: Stacy Johnson (L), MountainView Hospital Trauma Manager, and Touro University Nursing Students gather after completing the first day of the Buck for a Buckle campaign at J.T. McWilliams Elementary School.
Photo 2 Caption: Stacy Johnson (L), MountainView Hospital Trauma Manager, talks with a parent and student about proper buckle safety at J.T. McWilliams Elementary School, during morning drop off.
About MountainView Hospital:
MountainView Hospital is a state-of-the-art, full-service medical facility located in the heart of northwest Las Vegas, one of the fastest growing areas in the Valley. With a dedicated and talented staff of employees and outstanding physicians, MountainView Hospital is recognized for high patient satisfaction and for providing quality and compassionate care to our community since 1996. The hospital is a member of the respected Sunrise Health System consisting of Sunrise Hospital, Sunrise Children’s Hospital, Southern Hills Hospital and several surgery and diagnostic imaging centers offering a complete range of specialized and technologically advanced services. @MountainViewLV
3100 N. Tenaya Way, Las Vegas, NV 89128
About Safe Kids:
Safe Kids activities are designed to help children ride safe year round. Safe Kids works to prevent accidental childhood injury, the leading cause of death and disability for children ages 1 to 14 under. Safe Kids (Clark County) is a member of Safe Kids USA, a global network of organizations dedicated to preventing accidental injury. Safe Kids was founded in 1993 and is led by Sunrise Children’s Hospital. For more information, call Shelly Cochran 702.862.0165 and visit www.safekidsclarkcounty.org .